Still headquartered in Nelsonville, Ohio, the ROCKY® brand continues to be a world leader; designing, developing, manufacturing and marketing premium quality, rugged Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. Innovation, quality, and durability are hallmarks of the ROCKY® brand name. The Company continually monitors the development of innovative raw materials and has distinguished its branded products by incorporating new fabric and technologies into the design of its footwear and apparel. The Rocky goal to provide quality outdoor and occupational footwear has not changed since the doors opened over 80 years ago. Rocky footwear and clothing is for people who are active, engaged and on the go. Rocky's superior comfort, design, insulation, and waterproofing system empowers them to achieve their personal best and gives them the confidence to succeed – ROCKY IS CONFIDENCE IN ACTION.
Rocky footwear and clothing is for people who are active, engaged and on the go. Rocky waders and boot's superior comfort, design, insulation, and waterproofing system empowers them to achieve their personal best and gives them the confidence to succeed – ROCKY IS CONFIDENCE IN ACTION..
In 1932, brothers Bill and Mike Brooks took a leap of faith during the Great Depression and moved their families from Columbus to Nelsonville, Ohio to start a shoe factory. The William Brooks Shoe Co. was born. The factory employed 225 people and production output increased to more than 2,000 pairs per day. During the 1940s and 1950s business continued to grow, supplying more than one million pairs of shoes and boots for military conflicts such as World War II. During this time of growth, the company also began to build key relationships with some of the most recognized and most prominent footwear retailers throughout the United States. The company continued to grow throughout the 1980s, investing more time, money and energy in the hunting and outdoor business. In 1989 Rocky introduced a waterproof boot made with DuPont's Cordura® fabric and became one of the first licensees of Gore-Tex®, making Rocky a brand on the cutting edge of innovation, cementing itself as a premium outdoor brand.