Privacy Statement

Introduction
Waders.com is committed to protecting your privacy. The purpose of this privacy statement is to inform you of the steps we take to protect your personal information when you visit our website. It describes the personal information that may be collected, the purposes for which we use such information, and your choices regarding our use of it. The steps we take to protect your personal information and how you can review and correct your personal information are also covered here. By accessing our website, you are consenting to the information collection and use practices described in this privacy statement. 

Unlike many online and large retailers, Waders.com does not retain credit card information in any form or fashion - paper or electronic.  In fact, we do not even see or have access to your credit card number when you order.  This is for your protection and we take your security and privacy very seriously.  

Our collection of information 

Information collected directly from you. You can visit Waders.com without entering any personal information. On certain pages, we may ask you for personal information to provide a service or carry out a transaction that you have requested. The personal information we collect may include:

• contact details, such as your name, title, company/organization name, e-mail address, telephone and fax numbers, and physical address;
• your e-mail marketing preferences;
• financial information (related to payment for goods and/or services);
• information such as your nationality and country of residence that allows us to determine shipping eligibility;
• information used to customize and facilitate your use of our websites, including login and technical information;
• inquiries about and orders for our products and services;
• information that assists us in identifying the products and services that best meet your requirements; feedback from you about our websites and our products and services generally. 

You are not required to provide any of this information, but if you do not, we may not be able to provide you the requested service or complete your transaction.

Information collected automatically. We may collect information about your visit to our sites, including what pages you view, the number of bytes transferred, the links you click, the materials you access, and other movement within the site. On sites that you enter with a user ID, we may connect this information with your identity to determine your potential interests in our products and services. We also may collect certain standard information that your browser sends to every website you visit, such as your Internet Protocol (IP) address, your browser type and capabilities and language, your operating system, the date and time you access the site, and the website from which you linked to our site. 

Our use of information
Services and transactions. We use your personal information to deliver services or carry out transactions you have requested, such as providing information on products, processing product orders, handling warranty claims, replacing/replacing/returning, answering customer service requests, facilitating use of our website, and so forth. In order to offer you a more consistent experience in your interactions with us, information collected by our website may be combined with information we collect by other means.

Website improvement. We may use your personal information to improve our websites and related products or services, or to make our website easier to use by eliminating the need for you to repeatedly enter the same information or by customizing our websites to your particular preference or interests. 

Communications. With your permission, we may use your personal information gathered via our websites to inform you of products or services available from Waders.com. When collecting information that might be used to contact you about our products and services, we will always give you the opportunity to opt-out of receiving such communications. Moreover, each e-mail communication we send includes an unsubscribe link allowing you to stop delivery of that type of communication. If you elect to unsubscribe, we will remove you from the relevant list within 14 business days. 

Advertising, Analytics, Cookies and Tracking Technologies

We use cookies, pixels, APIs, and similar technologies to operate our Site, understand how visitors use our Site, measure the effectiveness of our advertising, improve our services, and provide advertisements that may be more relevant to you.

These technologies may collect information about your device and your interactions with our Site, including your IP address, browser and device information, pages and products viewed, searches, items added to your cart, checkout activity, purchases, and interactions with our advertisements.

Meta (Facebook and Instagram)

We use advertising and measurement technologies provided by Meta Platforms, Inc., which may include the Meta Pixel and Meta Conversions API.

The Meta Pixel may collect information from your browser about your interactions with our Site. The Meta Conversions API may also transmit information directly from our servers or ecommerce platform to Meta.

Depending on the interaction and our configuration, information shared with Meta may include browsing and shopping activity, purchase information, IP address, device and browser information, and customer information such as your email address, phone number, name, or location. Certain customer information may be hashed before being transmitted.

We use these technologies to measure advertising performance, attribute purchases and other actions to advertisements, create advertising audiences, improve ad delivery, and show advertisements that may be more relevant to you on Facebook, Instagram, and other Meta services.

Meta processes information it receives in accordance with its own privacy policies and terms.

Google

We use Google Analytics and Google advertising technologies to understand how visitors use our Site, measure website and advertising performance, and improve our marketing.

Google technologies may use cookies and other identifiers and collect information such as device and browser information, IP address, pages viewed, interactions with our Site, and purchase or conversion activity.

We may use Google Ads for conversion measurement, remarketing, audience creation, and advertising. Information about your interactions with our Site may therefore be used to measure advertisements and provide advertisements that may be more relevant to you.

Google processes information it receives in accordance with its own privacy policies and terms.

Pinterest

We may use Pinterest advertising and measurement technologies, including the Pinterest Tag and Pinterest Conversions API.

These technologies may collect or receive information about interactions with our Site, such as pages and products viewed, searches, items added to a cart, checkout activity, purchases, and other conversion events.

Depending on our configuration, customer information such as an email address or other identifiers may also be transmitted in hashed form to help Pinterest match website activity with Pinterest users.

We use these technologies to measure advertising performance, understand conversions, create audiences, improve advertising campaigns, and show advertisements that may be more relevant to you.

Pinterest processes information it receives in accordance with its own privacy policies and terms.

Other Advertising and Analytics Partners

We may use additional advertising, analytics, email marketing, and measurement providers from time to time. These providers may use cookies, pixels, APIs, or similar technologies to collect or receive information about your interactions with our Site for analytics, measurement, attribution, personalization, and advertising purposes.

Your Choices

Depending on where you live, you may have the right to opt out of certain uses or disclosures of your personal information for targeted advertising, sharing, or sale as those terms are defined under applicable privacy laws.

You may also control certain cookies and tracking technologies through our cookie or privacy preference tools, your browser settings, and the privacy or advertising settings provided by the applicable advertising platforms.

Disclosure of your personal information 
We may disclose personal information to service providers, ecommerce and technology providers, payment processors, shipping and fulfillment providers, distributors, advertising and analytics partners, and other third parties as described in this Privacy Policy. We may also disclose personal information when necessary to complete transactions you request, comply with applicable law, protect our rights or the rights of others, or in connection with a business transaction.


Disclosure to service providers. Waders.com contracts with other companies to provide services on our behalf, such as hosting websites, sending out information, processing transactions, and analyzing our websites. We provide these companies with only those elements of your personal information they need to deliver those services. These companies and their employees are prohibited from using that personal information for any other purpose. 

Disclosure to distributors. In responding to a request made by you, we may share your personal information with companies that distribute the product. In those cases, we provide these companies with only those elements of your personal information they need to respond to your request, and these companies and their employees are prohibited from using that personal information for any other purpose. 

Disclosure in connection with transactions. In connection with certain transactions, we may disclose some or all of your personal information to financial institutions, government entities, and shipping companies or postal services involved in fulfillment. 

Disclosure for other reasons. We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual. 

Sale, Sharing and Targeted Advertising

Some privacy laws define certain disclosures of personal information for advertising purposes as a “sale” or “sharing” of personal information, even when no money is exchanged.

We may disclose certain identifiers, device information, internet or electronic activity, commercial information, and information about your interactions with our Site to advertising and analytics partners for purposes including targeted advertising, advertising measurement, attribution, analytics, and audience creation.

Depending on applicable law, these activities may be considered the “sale” or “sharing” of personal information or the processing of personal information for targeted advertising.

Where required by applicable law, you may have the right to opt out of these activities. You may exercise available privacy choices through the privacy or cookie controls provided on our Site or by contacting us using the information provided on our Contact page.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising.

Security
Waders.com is committed to protecting the security of your personal information.  The shopping cart utilizes SSL.  We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure.  For sites to which you login, it is your responsibility to ensure the security of your password and not to reveal this information to others. When you move around a site to which you have logged in, or from one site to another that uses the same login mechanism, we verify your identity by means of an encrypted cookie placed on your machine. 

Children's information
Waders.com does not knowingly collect information from children and does not target or direct its websites to children. 

Links to other sites
Our websites may contain links to other sites. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites. 

Last updated: August 21, 2026