Privacy Statement

Introduction
Waders.com is committed to protecting your privacy. The purpose of this privacy statement is to inform you of the steps we take to protect your personal information when you visit our website. It describes the personal information that may be collected, the purposes for which we use such information, and your choices regarding our use of it. The steps we take to protect your personal information and how you can review and correct your personal information are also covered here. By accessing our website, you are consenting to the information collection and use practices described in this privacy statement. 

Unlike many online and large retailers, Waders.com does not retain credit card information in any form or fashion - paper or electronic.  In fact, we do not even see or have access to your credit card number when you order.  This is for your protection and we take your security and privacy very seriously.  

Our collection of information 

Information collected directly from you. You can visit Waders.com without entering any personal information. On certain pages, we may ask you for personal information to provide a service or carry out a transaction that you have requested. The personal information we collect may include:

• contact details, such as your name, title, company/organization name, e-mail address, telephone and fax numbers, and physical address;
• your e-mail marketing preferences;
• financial information (related to payment for goods and/or services);
• information such as your nationality and country of residence that allows us to determine shipping eligibility;
• information used to customize and facilitate your use of our websites, including login and technical information;
• inquiries about and orders for our products and services;
• information that assists us in identifying the products and services that best meet your requirements; feedback from you about our websites and our products and services generally. 

You are not required to provide any of this information, but if you do not, we may not be able to provide you the requested service or complete your transaction.

Information collected automatically. We may collect information about your visit to our sites, including what pages you view, the number of bytes transferred, the links you click, the materials you access, and other movement within the site. On sites that you enter with a user ID, we may connect this information with your identity to determine your potential interests in our products and services. We also may collect certain standard information that your browser sends to every website you visit, such as your Internet Protocol (IP) address, your browser type and capabilities and language, your operating system, the date and time you access the site, and the website from which you linked to our site. We do not link this information to your identity. 

Our use of information
Services and transactions. We use your personal information to deliver services or carry out transactions you have requested, such as providing information on products, processing product orders, handling warranty claims, replacing/replacing/returning, answering customer service requests, facilitating use of our website, and so forth. In order to offer you a more consistent experience in your interactions with us, information collected by our website may be combined with information we collect by other means.

Website improvement. We may use your personal information to improve our websites and related products or services, or to make our website easier to use by eliminating the need for you to repeatedly enter the same information or by customizing our websites to your particular preference or interests. 

Communications. With your permission, we may use your personal information gathered via our websites to inform you of products or services available from Waders.com. When collecting information that might be used to contact you about our products and services, we will always give you the opportunity to opt-out of receiving such communications. Moreover, each e-mail communication we send includes an unsubscribe link allowing you to stop delivery of that type of communication. If you elect to unsubscribe, we will remove you from the relevant list within 14 business days. 

Our use of cookies and web beacons
Cookies are small files that websites save to your hard disk or to your browser's memory. We may use them to track the number of times you have visited the site, to track the number of visitors to the site, to determine and analyze visitors' use of our sites (including the effectiveness of online advertising), to store information that you provide such as your preferences, and to store technical information useful for your interactions with our websites. We may use session cookies (cookies that are deleted when your browser session ends) to store your user ID, elements of your user profile, to facilitate your movement around our websites (particularly in connection with information searches and order placement) and other information useful in administering the session. You have the ability to accept or decline cookies. Most Internet browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your computer. If you choose to decline cookies, you may not be able to fully experience the features of our website or other websites that you visit. Our sites also may contain electronic images known as web beacons - sometimes called single-pixel gifs - that allow us to count the number of users who have visited those pages. We may include web beacons in promotional e-mail messages or Newsletters in order to determine whether messages have been opened and acted upon. 

Our use of web analytics
Waders.com uses industry standard web analytics to track web visits. You may opt out of web analytics by installing these tools on your computer. 

The Google Analytics features such as Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting may be utilized.

Using the Ads Settings, users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

Google Analytics Opt Out Link

Disclosure of your personal information 
Except as described below, personal information you provide to us through our websites will not be shared outside of our company without your permission. 

Disclosure to service providers. Waders.com contracts with other companies to provide services on our behalf, such as hosting websites, sending out information, processing transactions, and analyzing our websites. We provide these companies with only those elements of your personal information they need to deliver those services. These companies and their employees are prohibited from using that personal information for any other purpose. 

Disclosure to distributors. In responding to a request made by you, we may share your personal information with companies that distribute the product. In those cases, we provide these companies with only those elements of your personal information they need to respond to your request, and these companies and their employees are prohibited from using that personal information for any other purpose. 

Disclosure in connection with transactions. In connection with certain transactions, we may disclose some or all of your personal information to financial institutions, government entities, and shipping companies or postal services involved in fulfillment. 

Disclosure for other reasons. We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual. 

Security
Waders.com is committed to protecting the security of your personal information.  The shopping cart utilizes SSL, secured by Geo-Trust.  We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure.  For sites to which you login, it is your responsibility to ensure the security of your password and not to reveal this information to others. When you move around a site to which you have logged in, or from one site to another that uses the same login mechanism, we verify your identity by means of an encrypted cookie placed on your machine. 

Children's information
Waders.com does not knowingly collect information from children and does not target or direct its websites to children. 

Links to other sites
Our websites may contain links to other sites. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites.